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The Master of Science (MS) in Marketing provides you the skills you will need to advance your career as a marketer. Baruch offers a broad range of world-class courses to prepare you for positions in media planning, communications strategy, account management, corporate (digital) marketing, and marketing research and analytics.

The MS Program is shorter and more focused than the MBA (30 total credits instead of 57). Four core courses of 3 credits each are required of all MS-Marketing students, and provide a solid foundation in consumer decision making/insights and the strategic process.

Students can take any elective offered by our department for their additional 18 program credits, including the Statistics and Computer Information Systems courses listed below.

Core Courses (12 credits)
Marketing Research* 3 credits
Marketing Management 3 credits
Consumer Behavior 3 credits
Marketing Strategy 3 credits

Electives (18 credits)
Digital Marketing (a hands-on, tactical course) 3 credits
Digital Marketing Strategy (a higher-level executive decision-making course) 3 credits
Web Analytics and Intelligence 3 credits
Internet Marketing and Global Business 3 credits
Media Planning in the Digital Age 3 credits
Search Engine Marketing 1.5 credits
Social Media Marketing 1.5 credits
Principles of database management systems 3 credits
Analytic Approaches to Marketing Strategy 3 credits
Software tools for data analysis** 3 credits
Applied Regression Analysis** 3 credits
Multivariate Statistical Methods*** 3 credits
Advertising and Marketing Communications 3 credits
Global Advertising 3 credits
International Marketing Management 3 credits
New Product Design and Development 3 credits
International Trade Operations 3 credits
International Logistics 3 credits
Channels of Distribution 3 credits

For more information, visit the Zicklin School’s website.


* Requires prior completion of STA 9708 (Applied Statistical Analysis for Business Decisions). This prerequisite can be waived if student has taken one undergraduate statistics course within the last 5 years, with a minimum grade of B-. Students who are not waived from STA 9708 will take it in addition to the degree’s 30 credits.
** Requires prior completion of STA 9708 (Applied Statistical Analysis for Business Decisions) or equivalent. STA 9708 is not part of the program and must be taken in addition to the degree’s 30 credits.
*** Requires prior completion of STA 9700 (Applied Regression Analysis) or equivalent.