In today’s global economy, marketing professionals must understand and anticipate the opportunities available throughout the world and incorporate them into their strategies. A concentration in International Business provides students with the skills to design and implement an organization’s global marketing strategy. For example, students will learn how culture, differences in consumer behavior, trade policies and logistics influence business.

Students in this program may apply for a scholarship. Please follow the link for information about the Mitsui USA Master of Science in Marketing / International Business Scholarship.

Required Courses (13.5 credits)
BUS 9551 Business Communication I (see note below) 1.5
IBS 9600 International Business Fundamentals 1.5
MKT 9702 Marketing Research* 3
MKT 9703 Marketing Management 3
MKT 9716 Consumer Behavior 3
MKT 9759 Marketing Consulting Practicum 1.5

Elective Courses (16.5 credits)

Choose a minimum of 10.5 credits from the following:
IBS 9761 Emerging Markets and the International Business Environment 3
IBS 9767 Global Firms, Cultures and Governments 3
IBS 9769 International Business Strategy 3
IBS 9791 Special Topics in International Business 1.5
IBS 9793 Special Topics in International Business 3
MKT 9764 Internet Marketing and Global Business 3
MKT 9766 International Marketing Management 3
MKT 9774 International Logistics 3

Choose up to 6 credits from the following:
CIS 9230 Globalization and Technology 3
COM 9656/IBS 9756 International Business Communications 3
LAW 9740 International Trade and Investment Law 3
MGT 9870 International Comparative Management 3

Students in this program may apply for a scholarship. Please follow the link for information about the Mitsui USA Master of Science in Marketing / International Business Scholarship.

BUS 9551: This requirement is effective for all MS-Marketing students admitted in spring 2016 or later. Students admitted prior to spring 2016 should consult their preliminary course evaluation and/or waiver exam results as other requirements and conditions may apply.

Students are encouraged to do internships, but they cannot be counted as credits towards the MS degree.


*This prerequisite can be waived for students who completed one 3-credit undergraduate statistics course with a minimum grade of B-. Students who are not waived from STA 9708 will take this course in addition to the degreeā€™s 31.5 credits.

For more information, visit the Zicklin School’s website.