Kapil Bawa teaches Marketing Research and Marketing Principles in the Graduate, Executive and Undergraduate programs. Before joining the Zicklin School of Business, he taught at McGill University, New York University, and Columbia University, and had worked in the field of advertising. He has published in leading academic journals including Marketing Science, Journal of Marketing Research and Journal of Marketing. His research focuses on the modeling of choice and consumer behavior, with consumer promotions and music being areas of interest. He has been an invited speaker at industry forums such as the Marketing Science Institute and the Conference Board of Canada. He has also taught in International Executive Programs in Singapore and Taiwan, at People's University in Beijing and in McGill University's MBA Japan. He has a PhD from Columbia University.
Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research. Dr. Block is a current Associate Editor for the Journal of Consumer Research and the Journal of Public Policy & Marketing.
- Block, Lauren G., Punam A. Keller, Beth Vallen, Sara Williamson, Mira M. Birau, Amir Goldstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, Andrea Heintz Tangari (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy & Marketing, 35 (2) 292-304.
- Madzharov, Adriana, Suresh Ramanathan and Lauren Block (2016), “The Halo Effect of Product Color Lightness on Hedonic Food Consumption,” The Journal of the Association of Consumer Research, 1 (4) 579-591
- Williamson, Sara, Lauren Block and Punam Keller (2016), “Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste,” The Journal of the Association of Consumer Research, 1 (1) 147-160
- Ilyuk, Veronika and Lauren Block (2016), “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” Journal of Consumer Research, 42, 858-78
- Madzharov, Adriana, Lauren Block and Maureen Morrin (2015), “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” Journal of Marketing, 79, 83-96
- Martins, Chrissy, Lauren Block and Darren Dahl (2015), “Can Hand Washing Influence Hedonic Food Consumption?” Psychology & Marketing, 32 (7) 742-750
- Vallen, Beth, Lauren Block and Eric Eisenstein (2014), “How Missed Temporal Deadlines Influence Consumption Behavior,” Journal of Consumer Marketing, 31, 360-370.
- Ilyuk, Veronika, Lauren Block and David Faro (2014), “Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products,” Journal of Consumer Research, 41 (3) 775-793.
- Hadi, Rhonda and Lauren Block (2014), “I Take Therefore I Choose: The Impact of Active vs. Passive Acquisition on Food Consumption,” Appetite, 80, 1 (September), 168-173
- Mathur, Pragya, Lauren Block and Ozge Yucel-Aybat (2014), “The Effects of Goal Progress Cues: An Implicit Theory Perspective,” Journal of Consumer Psychology, (October)
- Kramer, Thomas and Lauren Block (2014), “Like Mike: Ability Contagion Through Touched Objects Increases Confidence and Improves Performance,” Organizational Behavior and Human Decision Processes, 124, 215-228
- Martins, Chrissy M., Lauren G. Block and Darren Dahl (2014), “A Disregard for Calories During Sampling: Exploring the Samples Don’t Count Effect,” Health, 6 (3), 218-222
- Trabold, Lauren, Paul N. Bloom, and Lauren Block (2014), “Improving the Communications Strategies of Health-Focused Social Entrepreneurial Organizations: Guidance From the Literature,” International Journal of Entrepreneurial Venturing, 6 (3), 201-219
- Kramer, Thomas, Caglar Irmak, Lauren G. Block and Veronika Ilyuk (2012), “The Effect of a No-Pain, No-Gain Lay Theory on Product Efficacy,” Marketing Letters, 23, 517-529
- Wilcox, Keith, Lauren Block and Eric Eisenstein (2011), “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending,” Journal of Marketing Research, 48, (Special Issue), S78-S90
- Bagchi, Rajesh and Lauren Block (2011), “Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?” Journal of Public Policy and Marketing, 30 (2), 292-304.
- Kramer, Thomas and Lauren G. Block (2011), “Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice,” Journal of Consumer Psychology, 21, 101-11
- Block, Lauren G., Sonya A. Grier, Terry L. Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russell N. Laczniak, Jane E. Machin, Carol M. Motley, Laura Peracchio, Simone Pettigrew, Maura Scott and Mirjam N. G. van Ginkel Bieshaar (2011) “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being,” Journal of Public Policy and Marketing, Special Issue on Transformative Consumer Research, 30 (1), 5-13. Lead article
- Madzharov, Adriana and Lauren G. Block (2010), “The Effect of Product Unit Image on Consumption of Snack Foods,” Journal of Consumer Psychology, 20, 398-409, Lead article
- Bublitz, Melissa G., Laura A. Peracchio and Lauren G. Block (2010), “Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint,” Journal of Consumer Psychology, 20, 239-258
- Wilcox, Keith, Beth Vallen, Lauren Block and Gavan Fitzsimons (2009), “Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision,” Journal of Consumer Research, 36 (3), 380-93
- Sen, Sankar and Lauren Block (2009), “Why My Mother Never Threw Anything Out: The Effects of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47-55
- Block, Lauren and Thomas Kramer (2009), “The Effect of Superstitious Beliefs on Performance Expectations,” Journal of the Academy of Marketing Science, 37 (2), 161-69
- Kramer, Thomas and Lauren G. Block (2008), “Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making,” Journal of Consumer Research, 34 (6), 783-793
- Fitzsimons, Gavan, Lauren G. Block and Williams, Patti (2007), “Asking Questions About Vices Really Does Increase Vice Behavior, Social Influence, 2 (4) 237-243
- Forman, Robert F. and Lauren G. Block, (2006) “The Marketing of Opioid Medications without Prescription over the Internet,” Journal of Public Policy and Marketing (Lead Article), 25 (2), 133-146
- Block, Lauren and Laura Peracchio, (2006) “The Calcium Quandary: How Consumers use Nutrition Labels for Daily Diet,” Journal of Public Policy and Marketing, 25 (2), 188-196
- Antonuk, Beth and Lauren G. Block, (2006) “The Effect of Single Serving Versus Entire Package Nutritional Information on Consumption Norms and Actual Consumption of a Snack Food” Journal of Nutrition Education and Behavior, 38(6), 365-70
- Williams, Patti, Lauren G. Block and Gavan Fitzsimons, (2006), “Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors,” Social Influence, 1 (2) 117-27
- Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams, (2006), “The Question-Behavior Effect: What We Know and Where We Go From Here,” Social Influence, 1 (2) 128-37
- Block, Lauren G., (2005), “Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-Construal,” Journal of Applied Social Psychology, 35 (11), 2290-2309
- Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons, (2005), “The Placebo Effect in Marketing: Sometimes You Just Have to Want it To Work,” Journal of Marketing Research, Vol. 42 (November), 406-409
- Williams, Patti, Gavan J. Fitzsimons and Lauren G. Block, (2004), “When Consumers Don’t Recognize ‘Benign’ Intentions Questions as Persuasion Attempts,” Journal of Consumer Research, Vol. 31 (3), 540-550
- Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr. and Subrata K. Sen, (2002), "Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model?" American Journal of Public Health, Vol. 92, 1346-1351
- Menon, Geeta, Lauren G. Block and Suresh Ramanathan, (2002), “We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk,” Journal of Consumer Research, Vol. 28, No. 4, 533-549
- Keller, Punam Anand and Lauren G. Block (1999), “The Effect of Affect-Based Dissonance Versus Cognition-Based Dissonance on Motivated Reasoning and Health-Related Persuasion,” Journal of Experimental Psychology, Applied, Vol. 5, No. 3, 302-313
- Block, Lauren G. and Vicki G. Morwitz (1999), “Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment,” Journal of Consumer Psychology, Vol. 8, No. 4, 343-375
- Holbrook, Morris B., Lauren G. Block, and Gavan J. Fitzsimons (1998), "Personal Appearance and Consumption in Popular Culture: A Framework for Descriptive and Prescriptive Analysis," Consumption Markets & Culture, Vol. 2, No. 1, 1-56
- Keller, Punam Anand and Lauren G. Block (1997), "Vividness Effects: A Resource Matching Perspective," Journal of Consumer Research, Vol. 24, No. 3 (December), 295-304
- Block, Lauren G. and Punam Anand Keller (1997), "The Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications," Journal of Consumer Psychology, Vol. 6, No. 1, 31-54
- Keller, Punam Anand and Lauren G. Block (1996), "Increasing The Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration," Journal of Consumer Research, Vol. 22, No. 4 (March), 448-59
- Block, Lauren G. and Punam Anand Keller (1995), "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health Related Behavior," Journal of Marketing Research, Vol. 32, No. 2 (May), 192-203
- Block, Lauren G. and Michael D. Johnson (1995), "The Locus of Context Effects on Product Proximity Judgments," International Journal of Research in Marketing, Vol. 12, No. 2 (July), 121-35
Sunaina K. Chugani is an Assistant Professor of Marketing at Baruch College (CUNY) in New York City. Her research explores the intersection of hedonic adaptation, materialism, mindfulness, and gratitude. She teaches Consumer Behavior at Baruch College and likes chatting about the "Power of Enough" and the relationship between consumption and well-being. In her free time, Sunaina volunteers for Infinite Love and ServiceSpace, both entirely volunteer-run non-profit organizations serving the community and fostering inner growth. www.sunainachugani.com/
Eleonora Curlo graduated with a Laurea in Economics at the Universita’ Bocconi of Milan (Italy). She earned a MS in Social Sciences from the California Institute of Technology and a PhD in Marketing from the University of Maryland, College Park. Her interests include the ethics of consumer behavior, advertising, and the semiotics of garbage. She has published in Psychology and Marketing, International Journal of Research in Advertising, Journal of Business Ethics, and elsewhere. She teaches courses in Marketing Research, Consumer Behavior, Marketing Management, and Persuasion. Before joining Baruch College she taught at the University of Maryland, in Milan, and in Madrid.
Nermin Eyuboglu (Ph.D., University of North Carolina – Chapel Hill) is Professor of Marketing. Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply-chain, and survey research. She has published articles in Journal of Marketing, Multivariate Behavioral Research, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, and Psychology and Marketing. In 2007, one of her articles has been nominated for JM's Harold H. Maynard Award for Significant Contribution to Marketing Theory and Thought.
- Eyuboglu, N., Buja, A. (2007). Quasi Darwinian Selection in Marketing Relationships. Journal of Marketing, Vol. 71(October), 48-62
- Kabadayi, S., Eyuboglu, N., Thomas, G. (2007). The Performance Implications of Designing Multiple Channels to Fit with Strategy And Environment. Journal of Marketing, Vol. 71, 195-211
- Ryu, S., Eyuboglu, N. (2007). The Environment and Its Impact on Satisfaction with Supplier Performance: An Investigation of Mediating Effects of Control Mechanisms from the Perspective of the Manufacturer in the USA. Industrial Marketing Management, 36(4), 458-469
Stacey Finkelstein earned her PhD and MBA from the University of Chicago, Booth School of Business. She conducts research in the areas of self-regulation, public policy, consumer responses to self-threat, and healthcare marketing. In her research, she finds that food labeled as healthy (vs. tasty) ironically increases consumers' hunger and consumption, that experts (vs. novices) seek and respond more to negative feedback, that policy defaults often convey important information to consumers, and that consumers who experience threats to beloved food brands consume less healthy foods.
- Rios, Kimberly, Stacey R. Finkelstein, & Jennifer Landa (forthcoming), “Is there a “fair” in Fair Trade? Social Dominance Orientation influences perceptions of and preferences for Fair-Trade products,” Journal of Business Ethics. The first two authors contributed equally
- Fishbach, Ayelet, Minjung Koo, & Stacey R. Finkelstein (2014), “Motivation Resulting from Completed and Missing Actions,” in M.P Zanna & J. Olson (Eds), Advances in Experimental Social Psychology, 50, (pp. 257-307), Elsevier
- Finkelstein, Stacey R and Ayelet Fishbach (2012) “Tell Me What I Did Wrong: Experts Seek and Respond to Negative Feedback,” Journal of Consumer Research, 39, 22-38
- Finkelstein, Stacey R. and Ayelet Fishbach (2010), “When Healthy Food Makes You Hungry,” Journal of Consumer Research (lead article), 37, 357-67
- Fishbach, Ayelet, Tal Eyal, and Stacey R. Finkelstein (2010), “How Positive and Negative Feedback Motivate Goal Pursuit,” Social Psychology and Personality Compass, 4, 517-30
- McKenzie, Craig R. M., Michael J. Liersch, and Stacey R Finkelstein (2006), “Recommendations Implicit in Policy Defaults,” Psychological Science, 17, 414-20
- Fishbach, Ayelet and Stacey R. Finkelstein, “How Feedback Determines Persistence, Disengagement and Change in Goal Pursuit,” in H. Aarts and A. Elliot (Ed.) The Frontiers of Social Psychology Handbook
Andreas F. Grein is a Professor of Marketing and International Business at Baruch College, The City University of New York. He received his Masters of International Business from the University of South Carolina and his Ph.D. from New York University. His research interests cover marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. He has published in several journals and has served as both the Director of the Full Time MBA Program and Director of Graduate Studies at Baruch College. He has taught overseas in Austria, Hong Kong, Singapore and Taiwan.
- Komissarova, T. Grein, A. (2011). The Impact of Market Reforms and Economic Conditions on Marketing in Russia. International Studies of Management and Organization. 41(4): 51-64.
- Grein, A., Sethi, S. Prakash, Tatum, L. (2010). A Dynamic Analysis of Country Clusters, the Role of Corruption, and Implications for Global Firms. East-West Journal of Economics & Business, 13(2), 33-60.
- Laud, R., Grein, A., Nachum, L. (2009). Gaining Advantage Through Global Learning Hubs. Journal of Practical Global Business, 9(1), 19-41. Selected for the Bright Idea Award in Management sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business and Industry Association OUBIA). Identified as a top 10 article (among 130 publications) in the ninth annual volume of the Publications of New Jersey Business Faculty, a collection of research works that were published in 2009.
- Gould, S. J., Grein, A. (2009). Think Glocally, Act Glocally: A Culture-centric Comment on Leung et al. Journal of International Business Studies, 40(2), 237-254.
- Laud, R., Grein, A., Nachum, L. (2008). Learning from Global Cities. MIT Sloan Management Review, 49(4), 10-11.
Mahima Hada (Ph.D., Penn State) is an Assistant Professor and the Director of Marketing Analytics Programs. Her research focuses on using data to analyze firm’s marketing strategies,especially strategies related to customer acquisition through referrals in B2B and B2C markets, using large-scale datasets and conjoint experiments. Her research has been published in premier journals like the Journal of Marketing and the Journal of International Business Studies. Her paper on Referral Equity won the Naresh K Malhota Long-Term Impact award, and her paper on B2B referrals was a finalist in the prestigious MSI Paul H. Root Award. She teaches Marketing Analytics and Marketing Fundamentals. Prior to academia she worked for several years in sales and marketing at Dassault Systemes.
- Hada, M., Grewal, R., Lilien, G. L. (2014). Supplier-Selected Referrals. Journal of Marketing, 78(2(March)), 34-51
- Hada, M., Grewal, R., Chandrashekaran, M. (2013). MNC Subsidiary’s Channel Relationship as an Extended Link: Implications of Global Strategies. Journal of International Business Studies, 44(8), 787-812. http://www.palgrave-journals.com/doifinder/10.1057/jibs.2013.34
- Hada, M., Grewal, R., Lilien, G. L. (2013). Purchasing Manager’s Perceived Bias in Supplier-Selected Referrals. To appear in Journal of Supply Chain Management, 49(4), 81-95
- Hada, M., Grewal, R., Lilien, G. L. (2010). Referral Equity and Referral Management: the Supplier Firm's Perspective. Review of Marketing Research, 7, 93-144
Myung-Soo Lee is the Interim Dean of the Zicklin School of Business and Professor of Marketing and International Business at Baruch College. Interim Dean Lee received his BBA from Chung-Ang University in Seoul, Korea; his MBA degree from SUNY at Albany; and his PhD degree from SUNY at Buffalo. Prior to his interim deanship, he served as Chair of Baruch College’s Allen G. Aaronson Department of Marketing and International Business and as Associate Dean for Academic Affairs of the Zicklin School of Business. His research interests are in the field of consumer information search, consumers’ attitude toward advertising, and the interface between marketing and entrepreneurship. His work has been published in numerous scholarly journals including the Journal of Consumer Research and the Journal of Marketing Research. Interim Dean Lee has delivered marketing seminars to such corporations as KPMG and Northwestern Mutual Insurance Company, as well as to the Midtown Manhattan Small Business Development Center at Baruch College.
David Luna, PhD, is Professor and Chair of the Aaronson Department of Marketing and International Business. As Department Chair, he has led the development of graduate and undergraduate programs in Marketing Analytics and Digital Marketing, among other initiatives. His main research interest is marketing communications. In particular, he has investigated how culture and language influence the effectiveness of marketing messages, both online and using traditional media. He has studied the consumer behavior of U.S. Hispanic consumers. Other interests include imagery processing, mental representation, and the role of automatic processes on judgment formation. His work has been published in top academic journals, in several books, and in the proceedings of national and international conferences.
- Ostinelli, Massimiliano, David Luna, and Torsten Ringberg (2014), “When Up Brings You Down: The Effects of Imagined Vertical Movements on Motivation, Performance, and Consumer Behavior,” Journal of Consumer Psychology, 24 (2), 271-283
- Carvalho, Sergio, and David Luna (2014), “Effects of National Identity Salience on Responses to Ads,” Journal of Business Research, 67, 1026-1034
- Luna, David, Marina Carnevale, and Dawn Lerman (2013), “Does Brand Spelling Influence Memory? The Case of Auditorily Presented Brand Names,” Journal of Consumer Psychology, 23 (1), 36-48
- Shrum, L.J., Tina Lowrey, David Luna, Dawn Lerman, and Min Liu (2012), “Sound Symbolism Effects Across Languages: Implications for Global Brand Names,” International Journal of Research in Marketing, 29, 275-279
- Carroll, William, and David Luna (2011), “The Influence of Language Accessibility on Bilingual Advertising,” Journal of Advertising, 40 (3), 73-84
- Czellar, Sandor, and David Luna (2010), “The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective,” Journal of Consumer Psychology, 20 (3), 259-273
- Ringberg, Torsten, David Luna, Markus Reihlen, and Laura A. Peracchio (2010), “Bicultural-Bilinguals: The Effect of Cultural Frame Switching on Translation Equivalence,” International Journal Of Cross-Cultural Management, 10 (1), 77-92 (Special issue on Bicultural Individuals in Organizations: Implications and Opportunities)
- Luna, David, and Hyeong Min Kim (2009), “How much was your shopping basket? Working memory processes in total basket price estimation,” Journal of Consumer Psychology, 19, 346-355
- Lerman, Dawn, Rachel Maldonado, and David Luna (2009), “A Theory-Based Measure of Acculturation: The Shortened Cultural Life-Style Inventory,” Journal of Business Research, 62, 399-406
- Luna, David, Torsten Ringberg, and Laura A. Peracchio (2008), “One Individual, Two Identities: Frame-Switching Among Biculturals,” Journal of Consumer Research, 35 (August), 279-293
- Peracchio, Laura A., and David Luna (2006), “The Role of Thin Slice Judgments in Consumer Psychology,” Journal of Consumer Psychology, 16 (1), 25-32
- Luna, David, Dawn Lerman, and Laura A. Peracchio (2005), “Structural Constraints in Codeswitched Advertising,” Journal of Consumer Research, 32 (3), 416-423
- Luna, David, and Laura A. Peracchio (2005), “Sociolinguistic Effects on Code-Switched Ads Targeting Bilingual Consumers,” Journal of Advertising, 34 (2), 43-56. Finalist, 2005 Best Article Award for the Journal of Advertising
- Luna, David and Laura A. Peracchio (2005), “Advertising to Bilingual Consumers: The Impact of Code-Switching and Language Schemas on Persuasion,” Journal of Consumer Research, 31 (4), 760-765
- Luna, David (2005), “Integrating Ad Information: A Text Processing Perspective,” Journal of Consumer Psychology, 15 (1), 38-51
- Larsen, Val, David Luna, and Laura A. Peracchio (2004), “Points of View and Pieces of Time: A Taxonomy of Image Attributes,” Journal of Consumer Research, 31 (1), 102-112
- Luna, David, Laura A. Peracchio and María D. de Juan (2003), “The Impact of Language and Congruity on Persuasion in Multicultural E-Marketing,” Journal of Consumer Psychology, 13 (1&2), 41-50
- Luna, David, Laura A. Peracchio and María D. de Juan (2002), “Cross-Cultural and Cognitive Aspects of Web Site Navigation,” Journal of the Academy of Marketing Science, 30 (4), 397-410
- Luna, David and Laura A. Peracchio (2002), “Uncovering the Cognitive Duality of Bilinguals Through Word Association,” Psychology and Marketing, 19 (6), 457-476
- Luna, David and Laura Peracchio (2002), “Where There Is A Will…”: Motivation As A Moderator Of Language Processing By Bilingual Consumers,” Psychology and Marketing, 19 (7-8), 573-594
- Luna, David and Laura A. Peracchio (2001), “Moderators of Language Effects in Advertising to Bilinguals: A Psycholinguistic Approach,” Journal of Consumer Research, 28 (September) 284-295
- Luna, David and Susan Forquer Gupta (2001), “An Integrative Framework for Cross-Cultural Consumer Behavior,” International Marketing Review, 18 (1), 45-69. Journal’s most downloaded article as of October 2008 (17,509 downloads)
- Peracchio, Laura A. and David Luna (1998), “The Development of an Advertising Campaign to Discourage Smoking Initiation Among Children and Youth,” Journal of Advertising, 27 (3), 49-56
Pragya Mathur is a tenured Associate Professor at Baruch College. She received her PhD in Marketing from New York University's Stern School of Business. Pragya's research is focused on gaining a better understanding of factors that affect how consumers process information and form judgments about marketing activity and communication. Her effort has resulted in two programmatic streams of research published in leading academic journals in her field such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. One stream of her research focuses on examining the effects of consumers’ individual differences, namely their mindsets, on information processing, an area in which she has made significant theoretical contributions. The second stream of her research centers on examining consumers’ information processing strategies in response to different internal motivations and external cues. She has been successful in merging these streams in several of her published papers and ongoing projects in order to extend theory and investigate marketing activity related to branding and advertising. At Baruch College, Pragya teaches the Marketing Foundations course, Consumer Behavior, and Introduction to Business. Prior to academia, Pragya has worked in marketing and sales in leading global consumer products companies.
Lilac Nachum is an expert on globalization and multinational companies, area on which she has been consulting, researching and teaching extensively. In conjunction with her position as a professor of international business at Baruch College, Nachum has been consulting with the United Nations, the World Bank, and with firms. She has also held visiting positions at universities and business schools around the world, and is a frequent contributor to media outlets, including FOX Business, CNN, Forbes, and the FT. She serves on the Advisory Boards of Humanlign and the Istanbul Financial Center Committee. Nachum is the author of two books and numerous journal papers published in top journals, and is a board member of the leading journals on international business and strategy.
Lynn Pyun (PhD, MIT) is an Assistant Professor of International Business in Zicklin School of Business, City University of New York (CUNY). Before joining Baruch, she was a post-doctoral associate in the Strategy Unit at Harvard Business School. She is interested in how multinational corporations strategically adapt to local institutions as they move on to overseas markets. She also studies how to best motivate workers in the higher end of talent distribution in order to boost productivity.
Sankar Sen received his doctorate in Business Administration in 1993 from the Wharton School at the University of Pennsylvania. Sen’s research interests lie at the intersection of consumer decision making, corporate social responsibility and marketing strategy. In particular, he has spent the last several years examining when, how and why consumers and, more recently, other key stakeholders respond to companies’ corporate social responsibility and sustainability endeavors. He has lectured extensively on these issues in academic, company and industry forums in North and South America, Europe and Asia, and has written a book on this topic. He has consulted with advertising agencies and CPG companies, such as P&G, and his research has been cited in various publications such as the New York Times and BusinessWeek.
Karthik Sridhar is an Assistant Professor of Marketing and Director of Digital Marketing Programs at the Zicklin School. He holds a Ph.D. in Marketing from the University at Buffalo and a B.S. in Electronics Engineering from Anna University, India. He researches topics pertaining to social media marketing, digital marketing and mobile advertising. He is an expert in the empirical application of quantitative models to study the impact of various factors such as retail-formats, health perceptions, direct marketing communications and social media, on consumer choice. He has published in top-tier marketing journals and also has actively consulted with prominent retail chains on their social media strategies.
Ana Valenzuela joined Baruch College eight years ago after teaching at the Haas School of Business (UC Berkeley) and San Francisco State University. She has also served as a faculty member at INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, Universitat Pompeu Fabra and Instituto de Empresa. Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects dealing with consumer goods markets. In addition, she has worked for PubliEspana, The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals. Prof. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.
Bijuan Zhong is an Assistant Professor at Department of Marketing and International Business, City University of New York. She conducts research in the context of cross-border interactions and multinational enterprises, with a focus on knowledge management processes.