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Kapil Bawa

Kapil Bawa teaches Marketing Research and Marketing Principles in the Graduate, Executive and Undergraduate programs. Before joining the Zicklin School of Business, he taught at McGill University, New York University, and Columbia University, and had worked in the field of advertising. He has published in leading academic journals including Marketing Science, Journal of Marketing Research and Journal of Marketing. His research focuses on the modeling of choice and consumer behavior, with consumer promotions and music being areas of interest. He has been an invited speaker at industry forums such as the Marketing Science Institute and the Conference Board of Canada. He has also taught in International Executive Programs in Singapore and Taiwan, at People's University in Beijing and in McGill University's MBA Japan. He has a PhD from Columbia University.

Lauren G. Block

Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research. Dr. Block is a current Associate Editor for the Journal of Consumer Research and the Journal of Public Policy & Marketing.

Sunaina K. Chugani

Sunaina K. Chugani is an Assistant Professor of Marketing at Baruch College (CUNY) in New York City. Her research explores the intersection of hedonic adaptation, materialism, mindfulness, and gratitude. She teaches Consumer Behavior at Baruch College and likes chatting about the "Power of Enough" and the relationship between consumption and well-being. In her free time, Sunaina volunteers for Infinite Love and ServiceSpace, both entirely volunteer-run non-profit organizations serving the community and fostering inner growth. www.sunainachugani.com/

Eleonora Curlo

Eleonora Curlo graduated with a Laurea in Economics at the Universita’ Bocconi of Milan (Italy). She earned a MS in Social Sciences from the California Institute of Technology and a PhD in Marketing from the University of Maryland, College Park. Her interests include the ethics of consumer behavior, advertising, and the semiotics of garbage. She has published in Psychology and Marketing, International Journal of Research in Advertising, Journal of Business Ethics, and elsewhere. She teaches courses in Marketing Research, Consumer Behavior, Marketing Management, and Persuasion. Before joining Baruch College she taught at the University of Maryland, in Milan, and in Madrid.

Nermin Eyuboglu

Nermin Eyuboglu (Ph.D., University of North Carolina – Chapel Hill) is Professor of Marketing.  Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply-chain, and survey research.  She has published articles in Journal of Marketing, Multivariate Behavioral Research, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, and Psychology and Marketing.  In 2007, one of her articles has been nominated for JM's Harold H. Maynard Award for Significant Contribution to Marketing Theory and Thought.

Stacey Finkelstein

Stacey Finkelstein earned her PhD and MBA from the University of Chicago, Booth School of Business. She conducts research in the areas of self-regulation, public policy, consumer responses to self-threat, and healthcare marketing. In her research, she finds that food labeled as healthy (vs. tasty) ironically increases consumers' hunger and consumption, that experts (vs. novices) seek and respond more to negative feedback, that policy defaults often convey important information to consumers, and that consumers who experience threats to beloved food brands consume less healthy foods.

Andreas F. Grein

Andreas F. Grein is a Professor of Marketing and International Business at Baruch College, The City University of New York. He received his Masters of International Business from the University of South Carolina and his Ph.D. from New York University. His research interests cover marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. He has published in several journals and has served as both the Director of the Full Time MBA Program and Director of Graduate Studies at Baruch College. He has taught overseas in Austria, Hong Kong, Singapore and Taiwan.

Mahima Hada

Mahima Hada (Ph.D., Penn State) is an Assistant Professor and the Director of Marketing Analytics Programs. Her research focuses on using data to analyze firm’s marketing strategies,especially strategies related to customer acquisition through referrals in B2B and B2C markets, using large-scale datasets and conjoint experiments. Her research has been published in premier journals like the Journal of Marketing and the Journal of International Business Studies. Her paper on Referral Equity won the Naresh K Malhota Long-Term Impact award, and her paper on B2B referrals was a finalist in the prestigious MSI Paul H. Root Award. She teaches Marketing Analytics and Marketing Fundamentals. Prior to academia she worked for several years in sales and marketing at Dassault Systemes.

Myung-Soo Lee

Myung-Soo Lee is the Interim Dean of the Zicklin School of Business and Professor of Marketing and International Business at Baruch College. Interim Dean Lee received his BBA from Chung-Ang University in Seoul, Korea; his MBA degree from SUNY at Albany; and his PhD degree from SUNY at Buffalo. Prior to his interim deanship, he served as Chair of Baruch College’s Allen G. Aaronson Department of Marketing and International Business and as Associate Dean for Academic Affairs of the Zicklin School of Business. His research interests are in the field of consumer information search, consumers’ attitude toward advertising, and the interface between marketing and entrepreneurship. His work has been published in numerous scholarly journals including the Journal of Consumer Research and the Journal of Marketing Research. Interim Dean Lee has delivered marketing seminars to such corporations as KPMG and Northwestern Mutual Insurance Company, as well as to the Midtown Manhattan Small Business Development Center at Baruch College.

David Luna

David Luna, PhD, is Professor and Chair of the Aaronson Department of Marketing and International Business. As Department Chair, he has led the development of graduate and undergraduate programs in Marketing Analytics and Digital Marketing, among other initiatives. His main research interest is marketing communications. In particular, he has investigated how culture and language influence the effectiveness of marketing messages, both online and using traditional media. He has studied the consumer behavior of U.S. Hispanic consumers. Other interests include imagery processing, mental representation, and the role of automatic processes on judgment formation. His work has been published in top academic journals, in several books, and in the proceedings of national and international conferences.

Pragya Mathur is a tenured Associate Professor at Baruch College. She received her PhD in Marketing from New York University's Stern School of Business. Pragya's research is focused on gaining a better understanding of factors that affect how consumers process information and form judgments about marketing activity and communication. Her effort has resulted in two programmatic streams of research published in leading academic journals in her field such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, and Organizational Behavior and Human Decision Processes. One stream of her research focuses on examining the effects of consumers’ individual differences, namely their mindsets, on information processing, an area in which she has made significant theoretical contributions. The second stream of her research centers on examining consumers’ information processing strategies in response to different internal motivations and external cues. She has been successful in merging these streams in several of her published papers and ongoing projects in order to extend theory and investigate marketing activity related to branding and advertising. At Baruch College, Pragya teaches the Marketing Foundations course, Consumer Behavior, and Introduction to Business. Prior to academia, Pragya has worked in marketing and sales in leading global consumer products companies.

Lilac Nachum

Lilac Nachum is an expert on globalization and multinational companies, area on which she has been consulting, researching and teaching extensively. In conjunction with her position as a professor of international business at Baruch College, Nachum has been consulting with the United Nations, the World Bank, and with firms. She has also held visiting positions at universities and business schools around the world, and is a frequent contributor to media outlets, including FOX Business, CNN, Forbes, and the FT. She serves on the Advisory Boards of Humanlign and the Istanbul Financial Center Committee. Nachum is the author of two books and numerous journal papers published in top journals, and is a board member of the leading journals on international business and strategy.

Lynn Pyun

Lynn Pyun (PhD, MIT) is an Assistant Professor of International Business in Zicklin School of Business, City University of New York (CUNY). Before joining Baruch, she was a post-doctoral associate in the Strategy Unit at Harvard Business School. She is interested in how multinational corporations strategically adapt to local institutions as they move on to overseas markets. She also studies how to best motivate workers in the higher end of talent distribution in order to boost productivity.

Sankar Sen

Sankar Sen received his doctorate in Business Administration in 1993 from the Wharton School at the University of Pennsylvania. Sen’s research interests lie at the intersection of consumer decision making, corporate social responsibility and marketing strategy. In particular, he has spent the last several years examining when, how and why consumers and, more recently, other key stakeholders respond to companies’ corporate social responsibility and sustainability endeavors. He has lectured extensively on these issues in academic, company and industry forums in North and South America, Europe and Asia, and has written a book on this topic. He has consulted with advertising agencies and CPG companies, such as P&G, and his research has been cited in various publications such as the New York Times and BusinessWeek.

Karthik Sridhar is an Assistant Professor of Marketing and Director of Digital Marketing Programs at the Zicklin School. He holds a Ph.D. in Marketing from the University at Buffalo and a B.S. in Electronics Engineering from Anna University, India. He researches topics pertaining to social media marketing, digital marketing and mobile advertising. He is an expert in the empirical application of quantitative models to study the impact of various factors such as retail-formats, health perceptions, direct marketing communications and social media, on consumer choice. He has published in top-tier marketing journals and also has actively consulted with prominent retail chains on their social media strategies.

Ana Valenzuela

Ana Valenzuela joined Baruch College eight years ago after teaching at the Haas School of Business (UC Berkeley) and San Francisco State University. She has also served as a faculty member at INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, Universitat Pompeu Fabra and Instituto de Empresa. Ana began her professional career with AC Nielsen, serving as a marketing consultant for multi-country projects dealing with consumer goods markets. In addition, she has worked for PubliEspana, The Advisory Board Company, Hello America and the International Monetary Fund (IMF). She has published widely, her articles on behavioral decision-making and cross-cultural consumer behavior appearing in numerous leading journals. Prof. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She was a Research Fellow at the Haas School of Business, UC Berkeley for three years.

Bijuan Zhong

Bijuan Zhong is an Assistant Professor at Department of Marketing and International Business, City University of New York. She conducts research in the context of cross-border interactions and multinational enterprises, with a focus on knowledge management processes.